Client Overview
Faced with growing demand for same day delivery of furniture and other big and bulky items across more than 900 stores in 47 states, a regional retailer with over 200 stores needed a national carrier that could be switched on quickly, scale up or down by market, and integrate cleanly into its existing omnichannel tech stack. By activating the GoShare Delivery API through Delivery Solutions’ provider agnostic orchestration platform, the retailer launched a same day, ship from store program in weeks, not months, while delivering a best in class customer experience.
The Challenge
- Nationwide footprint, limited capacity. At their peak, the retailer operated over 1,000 retail store locations coast to coast, but most locations lacked trucks, or staff, to get large goods to shoppers quickly.
- Multiple carrier headaches. Managing dozens of regional big and bulky delivery providers drove up costs and eroded visibility.
- Rising customer expectations. After introducing same day delivery for small parcel orders, shoppers expected the same convenience for sofas, patio sets, and mattresses.
The Solution
- Delivery Solutions: Single API orchestration platform already in use by the retailer; flips on GoShare as a delivery option with a few lines of code.
- GoShare Virtual Fleet: 60,000+ background checked truck, cargo van & box truck drivers available on demand in every metro the retailer operates in.
- Integrated Customer Experience: At checkout, Delivery Solutions’ rules engine selects GoShare for oversized orders, shows a 2 hour window, and returns real-time tracking links to the shopper.
Implementation Timeline
- Week 0: Commercial terms executed under the retailer’s existing Delivery Solutions master contract (“single contract” feature).
- Week 1: Sandbox API calls certified; GoShare rates & service levels loaded into Delivery Solutions console.
- Week 2: Soft launch in 25 pilot stores across New Jersey and Florida; first order delivered 47 minutes after checkout.
- Week 4: Rollout to 75 stores; GoShare field ops host joint “delivery boot camp” for store associates.
- Week 8: National coverage is live for all big and bulky SKUs in eligible ZIP codes.
Key Metrics
KPIs (first 90 days)
- Same day fulfillment rate: 98 %
- On time delivery: 97 %
- Damage claim rate: 0.05 %
- Average customer rating: 4.8 / 5
- Incremental sales lift on eligible SKUs: +14 %
Achievements
- Speed & Scale: Same day fulfillment hit 98 % nationally, with median door to door cycle time of 60 minutes.
- Customer Delight: 4.8 star average rating.
- Cost Efficiency: Unified pricing algorithm and crowdsourced capacity trimmed per order delivery cost by 18 % vs. legacy providers
- Seamless Ops: Store teams book deliveries in the familiar Delivery Solutions portal; GoShare handles driver dispatch, live support, and claims processing end to end.
- Revenue Lift: In categories flagged “oversized,” conversion jumped 14 % after the GoShare option went live.
“Turning on GoShare through Delivery Solutions was virtually plug-and-play. In less than a month we scaled same day delivery for sofas, furniture, etc. without adding headcount or IT debt.” – Senior Director, Domestic Transportation of the Regional Retailer
Why The Regional Retailer Chose GoShare
- Nationwide Elastic Capacity: Access to box trucks, cargo vans, and pickup trucks in every key market.
- Low Damage, High Care: 0.05 % claim rate thanks to professional loading standards and real-time photo POD.
- Transparent Economics: Upfront dynamic pricing, no residential surcharges, and consolidated weekly invoices.
- Data & Visibility: API-level event feeds push milestones back into the retailer’s OMS for a single source of truth.
- Speed: Optimized dispatching algorithm and large driver network to support same day big and bulky delivery.
Conclusion
GoShare’s robust platform and nationwide network of drivers allowed the regional retailer to scale its last mile delivery operations. Thanks to a seamless omnichannel API integration, the retailer was able to offer same day delivery for big and bulky items for their customers. If your business is looking for a reliable delivery solution contact us today.
About the Partners
GoShare provides an on demand “virtual fleet” of 60,000+ vetted delivery professionals and a robust delivery API for retailers, 3PLs, and manufacturers.
Delivery Solutions (UPS company) is a leading omnichannel experience management platform, unifying same day delivery, pickup, shipping, and post-purchase across a single API.
The regional retailer with over 200 stores is one of America’s largest discount home stores.