Client Overview
A leading grocery store chain with over 250 locations across California, Arizona, Nevada, and Texas sought to improve its ability to serve business customers. The company’s distribution strategy required dependable, flexible deliveries from retail locations to other businesses, a critical service for customer retention and growth in the highly competitive grocery sector.
The Challenge
The grocery chain’s logistics, legal, and IT teams all stressed the need for a more reliable and scalable delivery partner. The retailer faced multiple pain points before working with GoShare:
- Unreliable past providers: Their previous logistics partner struggled with service failures and weak support.
- High operational costs: Despite raising delivery fees, the grocery chain reported losing money on each order, making efficiency crucial.
- Fragmented solutions: Competitors lacked the ability to cover diverse delivery needs with different vehicle types, requiring multiple providers.
- Visibility and reporting gaps: Limited access to driver details, vehicle assignments, and performance reporting created inefficiencies in operations.
The Solution
The grocery chain partnered with GoShare to unify its B2B delivery operations. GoShare’s platform addressed several critical needs:
- Flexible fleet options: Access to various truck sizes for different delivery use cases.
- Reliable performance: Dependable service that minimized missed deliveries and customer complaints.
- Expanded coverage: Geographic reach across the retailer’s key U.S. markets, including plans for weekend operations.
- Collaborative improvements: GoShare committed engineering resources to improve reporting tools, including cumulative order reports and enhanced driver contact visibility.
Key Metrics and Achievements
Since adopting GoShare, the grocery chain has seen meaningful improvements:
- Stronger customer satisfaction: Reliable fulfillment from delivery pros helped maintain key business accounts, offsetting the financial challenges of subsidized deliveries.
- Operational efficiency: On-time delivery performance improved, reducing the burden on store teams.
- Scalable operations: Coverage expansion and potential weekend delivery capabilities gave the retailer flexibility to adapt.
- Strategic alignment: Executive discussions explored optimizing pricing strategies and A/B testing to balance cost recovery with customer retention.
Conclusion
Through a successful API integration with the GoShare platform, the leading grocery chain was able to successfully improve it’s delivery operations. Partnering with GoShare helped them discover these key takeaways:
- Reliable last mile service is essential for grocery retailers delivering to business accounts, even when deliveries operate at a loss.
- A unified provider reduces inefficiencies caused by juggling multiple delivery partners.
- Ongoing collaboration on reporting, scheduling, and service coverage ensures continuous improvement.
By strategically collaborating with GoShare, the grocery chain was able to expand its B2B delivery capabilities and more efficiently manage their logistics operations. Thanks to GoShare’s nationwide fleet of trucks and vans, they have been able to easily schedule food and beverage deliveries, from small grocery hauls to multiple pallet shipments, on demand or several days in advance. If your business is looking for a reliable delivery solution contact us today.